We all know that that there are few things more vital to the success of your business than being able to advertise it effectively. You might have the best product, the finest restaurant, or the most sterling customer service imaginable, but if no one knows about it, none of those things may count for much. You don’t want to see all that hard work and excellence go to waste simply because you can’t attract enough attention for your company or restaurant. Unfortunately, this is the fate of far too many new restaurants and services within the first year.
Faced with that infamous first year failure rate, you’ll need to find a way to set yourself and your business apart. One of the best and most cost-effective ways to do that is to combat your exposure problem by way of an effective SEO and Google AdWords campaign.
With the best experts in Google AdWords management in the area, you’ll be able to revolutionise the way you spread the word about your business.
The Importance of Winning the Search Engine Race
One of the biggest sources of companies’ online failures is failing to track and rank highly on Google AdWords. As established, no matter how good your food, products, or services are, they won’t count for much if you are buried at the bottom of the search results. How often do you type in a keyword and only scroll halfway to the bottom of the page on Google, let alone search the next few pages?
If you aren’t listed on the top page, and high up on that page at that, you almost certainly won’t get views for the keyword in question.
SEO and Google AdWords
Your ranking on Google is determined by a variety of different factors, two of the most important being your SEO and Google AdWords Rankings. The former refers to Search Engine Optimisation, which means how well your content (ie, blogs) is optimised in terms of the keywords and locations it includes.
The latter refers to the way your company bids for keywords on Google. Every keyword is assigned a monetary value, and every time a client searches for them, a fast “bidding” process takes place wherein companies “bid” for keyword ranking based on that value. The companies that win the bidding process rank highest. Your Google AdWords manager can help you rank highly by strategically bidding on the right terms to boost your page.
That said, bidding on keywords alone can only do so much. What’s more, you hardly want to spend a fortune doing so. That’s why the best Google AdWords teams also practice good SEO, helping your company rank higher in organic search results while supplementing that with bidding on key keywords.
Improve your company’s Google search results ranking with the best SEO and Google AdWords experts in your area.